Blending in with the scenery

Artist Hilda Kozári and French perfume designer Bertrand Duchaufour collaborated to create AIR, Smell of Helsinki, Budapest and Paris.

MORE than viewing art, It’s a Set Up is an invitation to a sensorial, active experience that gets viewers involved with the artworks. Jacob Dahlgren’s work The Wonderful World of Abstraction plays with the idea of making the visitor wonder if it is possible to become lost in an artwork.

“The viewer is able to feel the work’s gentle touch and dive into the embrace of the work, becoming part of it,” says chief curator Pirkko Siitari.

The powerful sense of smell is able to bring memories right to our present. Smells can make us travel without moving. Can we tell what the city of Helsinki smells like? Artist Hilda Kozári uses the sense of smell as a mediator in her work AIR, Smell of Helsinki, Budapest and Paris. In collaboration with Bertrand Duchaufour, a French perfume designer, the scenes of the three cities were created and trapped in the acrylic bubbles representing experiences and sensations from the cities.

The exhibition shows works and techniques from 41 artists exploring themes as time and duration, performance and human relationships. It’s a Set Up includes additional programmes both inside and outside the traditional museum environment. Story Café by Johanna Lecklin invites people to have a free cup of coffee with the artist and tell stories that she will later add into her artwork.

It’s a Set Up is one of the most wonderful experiences that someone who loves art can have. It brings to reality the ultimate desire of feeling part of the artwork itself.

It’s a Set Up
Until 20 February 2011
Kiasma Museum of Contemporary Art in Helsinki

Pirje Mykkänen – Image
Published in the Helsinki Times on April 1st, 2010


About Susan Fourtané

As a citizen of the world, Susan began her search for her place in the world back at the beginning of the year 2000. After many travels looking for her place in the world, her soul found that place in Finland in September 2006. She has been living in Helsinki ever since, where she combines fiction and non-fiction writing with Philosophy studies and teaching.
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